Privacy Policy

Last updated: 14 November 2026

I Love Word Search is made by Think Apps AI Ltd ("we", "our"). This page covers both the website at ilovewordsearch.app and the I Love Word Search mobile app.

The website

You can play on the website without an account. We do not use cookies or advertising on the website, and we do not track you across sites.

To understand how the site is used, the website sends us anonymous counts — for example that a puzzle was started or completed, a word was found, a hint was used, or the App Store button was clicked. These counts contain no personal information and are only kept as daily totals.

To count how many different people visit each day, our server creates a one-way code from your IP address and browser type combined with a secret value that changes every day. This code cannot be turned back into your IP address, cannot be used to recognise you on a different day, is never stored on your device, and is deleted after two days.

Your settings, solved puzzles and daily streak are saved in your own browser's local storage so they're there next time you visit. This information stays on your device and is never sent to us. You can remove it at any time by clearing your browser's site data.

The site is hosted by Cloudflare, which processes standard technical information (such as IP addresses) to deliver and protect the site.

The mobile app

Analytics data

We use Firebase Analytics to collect anonymous usage data to help improve the app. This may include app opens, screen views and feature usage; game events (puzzles completed, hints used, streaks); device type and operating system version; and general geographic region (country level). This data is collected anonymously and cannot be used to identify you personally.

Advertising data

We use Google AdMob to display advertisements. AdMob may collect your device advertising identifier, IP address (for approximate location) and app usage data for ad personalisation. You can opt out of personalised advertising through your device settings. We request non-personalised ads by default.

In-app purchases

If you purchase the "Remove Ads" option, the transaction is processed entirely by Apple through the App Store. We do not collect or store any payment information. We only store a local flag indicating your ad-free status.

Local storage

All game data (settings, progress, streaks, achievements, custom categories and saved games) is stored locally on your device and is not transmitted to any external server.

How we use information

• Provide and improve the game experience
• Analyse usage patterns to fix bugs and optimise features
• Display relevant advertisements (unless you have purchased ad removal)
• Track daily challenges, streaks and achievements

Third-party services

• Firebase Analytics (Google) — anonymous usage analytics
• Google AdMob — advertising
• Apple App Store — in-app purchases

Each service has its own privacy policy, which we encourage you to review.

Push notifications

The app may send optional daily reminder notifications if you enable them in Settings. You can turn these off at any time in the app or your device settings. No data is collected through notifications.

Children's privacy

I Love Word Search is suitable for all ages. We do not knowingly collect personal information from children under 13. Neither the website nor the app requires an account or any personal details.

Data retention

Game data is stored locally on your device. Uninstalling the app, or clearing your browser's site data, deletes it. Anonymous analytics data is retained by Firebase according to Google's data retention policies.

Your rights

• Delete all local data by uninstalling the app or clearing site data
• Opt out of personalised advertising via your device settings
• Ask what information we hold (contact us below)

Changes to this policy

We may update this policy from time to time. The updated version will be shown by the "Last updated" date at the top of this page.

Contact us

Questions about this policy: [email protected]